Amazon Redesigns App Logo Over Resemblance with Adolf Hitler’s Moustache

A company logo is a symbol of your company's identity. Amazon.com, one of the largest e-commerce platforms around the world, changed its logo this year to something very controversial.

After five years of using the old logo, Amazon updated its branding by redesigning its logo. The new logo was designed to complement the organisations packaging that the consumers got at their doorstep. The latest logo continues to have a lovely grin at the centre with the tape on the top.

The firm changed the old shopping cart branding in January. They turned it into a cardboard box with a blue stripe, symbolising the box to be packed with Amazon.

The e-commerce giant Amazon has changed the concept of its new app icon after the company got bad responses from its users on the previous design. Amazon had to change the current branding from the jagged edges of the blue tape to the flat folded blue tape. However, social media users still claim that the organization's intention to reflect the lovely grin over its clients on the Amazon logo has failed, and rather shows a smiling face of Hitler.

Recently, the same scenario was happened with another largest e-commerce website Myntra which was forced to alter its branding after a Mumbai-based activist filed a complaint with the state cyber police, claiming that the company's signage was "insulting and offensive" to women.

Reasons why the logo is important for your Business

It Separates your Business from rest of the world.

Dare to be different with your logo, because your company logo tells consumers why your business is unique. Sure, maybe there are 50 other coffee shops in your city, but yours is the only one that’s committed to sustainability, and your green, earthy logo drives that message home. A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font. In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.

It Grabs Attention

A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.

It Makes a Strong First Impression

A logo is a company’s first introduction to consumers. If designed well, it can grab the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and basically tanked your business

It's the Foundation of your Brand Identity

Consumers crave consistency. As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

Trust is built on a well-designed logo, and brand loyalty is quick to follow. Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.

Successful branding is about telling a story that will influence customers’ emotions – plain and simple. Colours, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.