A Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organization.

Why it is important to promote through Facebook?

Over time, Ways by which people get information is changing, in just a decade ago main source of information were periodicals, newspapers, radio and TV. The internet has become a large repository of commercial and other business sensitive information. Social media changed the way delocalized people share information and interact.

User’s lookout pattern:

Current trend is to make use of social media, especially Facebook to improve their businesses, it is evident that people are not passive in social era and are not satisfied with just grasping the information as given, but prefer to do live interaction with the product or service provider. This necessitate a viable medium through which marketing need to be done online and Facebook solves the purpose in a great way.

A Facebook page has many potential benefits for your business. While some of these benefits are similar to having a website, a number are unique to Facebook. Combined, the benefits listed below can lead to increased sales and profits for your business.

The Many Benefits of Using Facebook for Business

Before I outline the benefits of having a Facebook page for your business, the first thing you should know is that you need to create a business page. You cannot use your personal profile to promote your business. Not only will you be missing out on the perks of having a business page, but Facebook will not allow you to use your profile for business promotion.

When you make a personal profile, you are effectively signing a contract saying that you won’t use it for promotion or personal gain. If you break that contract, you could permanently lose all access to your account. Don’t worry, creating a business account is easy. Just follow the prompts and make sure you fill everything out. Once this is done, your business will soon be reaping the benefits:

Increase Your Followers

Not only does Facebook help you figure out who your target audience is, it helps your draw more of them to your page and increases your customer following. This is done by using your page to showcase new products and services, share photos of your products in action, and get feedback from your customers. Basically, you can show off your company free of charge and gain new customers and followers in the process.

There are over 1 billion Facebook users so take advantage. If you have just created a new business page, the best way to begin building a following is by inviting your friends and family to “like” your page. The more “likes” and followers you have the more likely you are to attract the attention of potential customers. If that doesn’t work, hold contests and promotions.